Eternal youth has long been a human obsession but never before have we had access to so many options that can give us the appearance, if not the fact, of enduring youthfulness. The danger in this, particularly for women, is that it makes the ageing process appear to be something we can choose to avoid, not something inevitable or desirable. Any sign of ‘unsuccessful’ ageing is perceived as personal failure rather than natural changes we should celebrate as a sign of ongoing achievement.

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